The Power of Social Media
Social media is the fastest growing marketing tool in the world, and any business or brand not using such a valuable tool is missing out on some serious customers. Facebook, Twitter, Pinterest, instagram, Vimeo, google+ and LinkedIn to name just a few can help grow your business. Read below to see the top 10 benefits from social media.
Getting your brand out there every opportunity you can, in order to increase your visibility, is extremely valuable. Social media networks are the perfect place to blow your trumpet and bang your own drum, look at them as new channels for your brand’s voice and content. Brand’s need to be more accessible for new customers, and this makes social media so important, as it makes you more familiar and recognizable. Targeting the right people at the right time on all the networks, helps place your brand firmly in the mind of potential customers.
More Brand Loyalty.
Brands who engage on social media channels have a higher degree of loyalty from their customers, it’s a fact. Taking advantage of the tools social media gives you, when it comes to connecting with your audience, increases the chances of those customers staying with you long term, by over 53%.
Bigger Opportunities For The Big Sale.
Every post you make on social media is a chance to convert. Building a following will give you access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them, all of the time. Every time you put out a blog post, image, video, even if you just comment or share, it’s a chance for someone to react, and every reaction could lead to a site visit, and possibly a sale. Of course not every interaction results in a sale, but it’s the start of a relationship, something you can nurture and every positive interaction deepens your brand loyalty.
Using Social media results in higher sales because people like to buy from people. Brands can become more humanized by interacting in social media, it’s where brands can act like people and this is important because people like build relationships with other people, not with businesses. You have a great chance with social media to connect with your customers in a way no other marketing tool can. Embrace!
Interacting For Higher Brand Authority.
When people go to compliment or brag about your product or service, they normally jump on social media. Similarly with making a complaint, interacting with your customers regularly is a show of good faith for other customers. Dealing with the good and the bad when they post your brand name shows that you actually care and it makes your customers feel important, giving you brand authority. Even new audience members will want to follow you for updates as they are happy to see you are available to deal with anything to do with your Brand. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
Normally, your inbound traffic is limited to current customers and possibly people that search on google and use the keywords you currently rank for. However, every social media profile you have is another light shining down on your brand, and every piece of content you put out is yet another opportunity for a new customer.
7. Lower Costs.
As little as six hours a week is all it takes to build up a decent following on social media and setting them up is free.Which means you can engage an outsourced marketing company like Crunch Marketing (shameless plug) for very little. So you have no need to go through the expensive recruitment process of hiring someone to set up or put out content on a daily basis. Even creating ads on most social media networks is pretty cheap.
Everyone is now caught on to SEO, it is the best way to capture relevant traffic from search engines, but it’s no longer enough. Google and other search engines are now calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media acts as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence is now mandatory.
As we have already discussed, Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on facebook, you can immediately address the comment, apologize publicly, and show them and other potential customers you are looking to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
10. Getting To Know Your Customers.
Social listening basically means you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content. You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.
Getting started on social media can be pretty painless and these really are just a few benefits, there are hundreds more. But, as always it’s not just about how many times you put content out there, it’s about the quality of what you put out.
Crunch Digital Marketing Thailand, provides holistic online marketing, social media and branding solutions, in accordance with the brand vision and values that matter to your company. Helping you and your business generate leads that turn into sales, creating loyal customers for your business.